ECO Shades is a Danish sustainable eyewear brand featured at Something Chic in Marlborough, born from a mission to blend quality design with environmental responsibility. Founded in 2021 by father and son Claus and Jonas Brandenborg, the label specialises in sunglasses crafted from eco‑friendly materials such as recycled plastics and plant‑based acetate. Each design reflects Scandinavian minimalism — clean lines, contemporary shapes and long‑lasting wear that doesn’t compromise on style or durability. ECO Shades offers collections made with recycled UV400 lenses and high‑quality optical hinges, providing full sun protection while lowering environmental impact. With a commitment to sustainability and stylish design, their sunglasses appeal to fashion‑conscious wearers who value both ethical production and everyday versatility. Shop ECO Shades online or visit our Marlborough boutique to try them in person.