CHALK is a UK-based family-run lifestyle, homeware and clothing brand founded on the South East coast of England. Established in 2017, the brand evolved from its original retail space, The Shop, located in Margate’s Old Town in Kent, where the surrounding chalk coastline, sandy beaches and natural landscape inspired both the name and identity of the brand.

Rooted in a love of simple living and thoughtful design, CHALK creates timeless collections that combine clothing, homeware and lifestyle pieces designed for everyday ease. The brand is known for its muted colour palettes, natural textures and carefully selected fabrics, all reflecting a calm and understated aesthetic.

Designed in the UK, CHALK focuses on creating high-quality, seasonless pieces that move effortlessly between collections. Its philosophy centres on longevity, simplicity and versatility, offering designs that feel both modern and enduring.

Originally established with a focus on supporting independent retailers across the UK, CHALK continues to be stocked in boutiques nationwide, appealing to those who value relaxed design, quality craftsmanship and understated style.

At Something Chic, we curate a selection of CHALK clothing and lifestyle pieces that reflect the brand’s signature minimal aesthetic. Shop online or visit our Marlborough boutique to explore the collection.